Blairgowrie Yacht Squadron
The Blairgowrie Yacht Squadron approached Peak Websites to create social media that mainly consisted of Facebook and Instagram. Its implementation had two key purposes:
- Connect current members with news, updates, photos and events that are occurring amongst the club. It has successfully provided a great information sharing platform
- Promote the clubs sail training programs to members of the public and community.
Facebook posts consisted of photos, events, articles, information blurbs and paid advertisements. To date, there are currently 628 people who follow the Facebook page with over 1300 people engaged in the content per week on average. It’s integration and exposure occurred through paid advertising and use through club newsletters and the current BYS website. It was also added to the email signature of club employee’s to further promote its existence.
Peak Websites continually maintains this Social Media and assists the Blairgowrie Yacht Squadron with editing content, rectifying issues and providing support where necessary.